My Story · 19. December 2025
After two intense years of writing here, I’m pressing pause. This blog began as my personal thinking space while I rebuilt focus after an exhausting chapter in my work and life. Along the way, one theme started to capture my interest entirely: AI and the real-world change it triggers in teams, culture, and leadership. In this post, I’m sharing what that means and where you can keep reading.
Creativity · 21. November 2025
Event projects often suffer from unclear briefs and endless stakeholder rounds.
Learn how AI tools like Claude Projects, Gemini, and NotebookLM transform event design from inquiry to execution, giving you more time for strategic and creative work.
Creativity · 24. October 2025
AI tools are reshaping how agencies, creatives, and corporate communicators build stories. This article walks through the critical questions around AI video in professional communication: what to consider before choosing a tool, which platforms serve different tasks, and how to navigate the compliance maze.
Dramaturgy · 26. September 2025
Why do AI webinars often feel like stuck in 2019? From unclear format information to chat chaos and clunky follow-ups - we can do better, especially with the help of AI! Here are 5 smart fixes to make your next webinar actually feel as intelligent as your topic.
AI Insights · 29. August 2025
Measuring AI performance and features isn't just about leaderboards, it's about what we value. From Turing's test to today's specialized benchmarks like LMarena and ARC-AGI, we've created dozens of ways to rank models. But as AI shapes our future, we must ask: are we measuring the right things? Beyond technical prowess lies the bigger question of human benefit.
AI Insights · 20. June 2025
AI systems seduce us with coffee chats and endless "brilliant!" responses. We try to dig into their "souls", driven by the need for trust. But what if beneficial AI conversation means embracing uncertainty instead of comfort? I explore how conscious AI relationships allow us to stay deeply human while getting the most out of our new companions.
Dramaturgy · 30. May 2025
Big Tech leads a shift from theatrical keynotes to minimalist “studio chats” — casual, agile, and globally scalable. This post explores the evolving dramaturgy of tech launches, from Steve Jobs’ mega-events to OpenAI’s intimate video drops, and asks: Is this just a US trend, or a global shift in how we communicate innovation?
AI Insights · 25. April 2025
The AI industry faces a naming crisis. Similar-sounding tools like Pi vs Phi, multiple 'Deep' research agents, and confusing model versions create barriers for users trying to navigate the landscape. This chaos reflects companies prioritizing speed over sustainability, harming adoption and creating real decision-making problems for enterprises and everyday users alike. Naming in the field matters, more than ever.
AI Insights · 28. March 2025
If you worked in Marketing ten years ago, you will remember personas as laminated sheets pinned to office walls or big posters on meeting room boards. "Sarah, 34, SME sales leader, married, plays volleyball." We'd assign statements, likes and dislikes, and discuss how to reach these customer clusters and hope these fictional characters somehow captured the complexity of real human behavior. The methodology is still valid, but we can do it much better now. AI has fundamentally changed how we can...
Inspiration · 17. January 2025
With dozens of AI technology books flooding the market each month, finding the right resources for your professional growth can be overwhelming. My guide introduces three distinct perspectives - the reflective analyst, the pragmatic implementer, and the innovation catalyst - each offering a curated reading path. Explore my TOP 20 AI books list, discover which viewpoint matches your approach, and find the books that fit best for you.