Why I pause this blog

Not because I’ve run out of things to say, quite the opposite. But over the past two years, my work has evolved and my focus has changed. From “broad curiosity channeled into formats” to a clear center: helping people navigate AI with confidence, good judgment, and momentum.

When I started writing here in October 2023, I was coming out of a quite intense stretch. A fast-growing business through the pandemic, followed by a real need to slow down and rebuild my energy, priorities, and sense of direction for the years to come. After a well deserved break in 2022 I had returned to projects I genuinely enjoyed, with people and conditions that felt healthy. But one question kept me awake at night: what do I want to spend the next chapter of my career on - day after day, with real conviction and passion?

This blog became my thinking space. I wrote across the themes I had been living in: dramaturgy, facilitation, sustainability, creative methodology, digitalization.

And then AI accelerated into the mainstream, and my curiosity turned into a focus. The more I learned, the clearer it became to me, that a broader rollout of AI is not about tools and technological know-how. It hinges on change of habits, on conscious judgment, new work culture and leadership. 

Over time, I noticed that I was doing the deepest thinking, the most disciplined learning, and the most energized writing when it came to AI.

At the same time, I also learned what running a blog actually demands - steady editorial work, careful sourcing, distribution. Doing that well requires a sharp picture of the reader and a clear role for the channel.
Right now, this blog doesn’t have that role for me.

My writing has moved to places where the AI conversation is already alive and interactive, this is LinkedIn and Substack. That’s where I’m able to share ideas fast with real people, staying close to the current debates, and translating what’s happening in the field into language and teachings.

So I’m hitting pause here - on purpose.

If you’ve been reading along: thank you 🧡

I’d genuinely love to learn what you came here for:

• What posts did you bookmark or share?
• What topics would you want in a different format, like newsletter, podcast, short video?

And if you’re juggling the same tension between creating content for marketing and writing for the pure need to think, tell me how you handle it 😊