Dramaturgy · 26. September 2025
Why do AI webinars often feel like stuck in 2019? From unclear format information to chat chaos and clunky follow-ups - we can do better, especially with the help of AI! Here are 5 smart fixes to make your next webinar actually feel as intelligent as your topic.
AI Insights · 29. August 2025
Measuring AI performance and features isn't just about leaderboards, it's about what we value. From Turing's test to today's specialized benchmarks like LMarena and ARC-AGI, we've created dozens of ways to rank models. But as AI shapes our future, we must ask: are we measuring the right things? Beyond technical prowess lies the bigger question of human benefit.
Dramaturgy · 30. May 2025
Big Tech leads a shift from theatrical keynotes to minimalist “studio chats” — casual, agile, and globally scalable. This post explores the evolving dramaturgy of tech launches, from Steve Jobs’ mega-events to OpenAI’s intimate video drops, and asks: Is this just a US trend, or a global shift in how we communicate innovation?
AI Insights · 25. April 2025
The AI industry faces a naming crisis. Similar-sounding tools like Pi vs Phi, multiple 'Deep' research agents, and confusing model versions create barriers for users trying to navigate the landscape. This chaos reflects companies prioritizing speed over sustainability, harming adoption and creating real decision-making problems for enterprises and everyday users alike. Naming in the field matters, more than ever.
AI Insights · 28. March 2025
If you worked in Marketing ten years ago, you will remember personas as laminated sheets pinned to office walls or big posters on meeting room boards. "Sarah, 34, SME sales leader, married, plays volleyball." We'd assign statements, likes and dislikes, and discuss how to reach these customer clusters and hope these fictional characters somehow captured the complexity of real human behavior. The methodology is still valid, but we can do it much better now. AI has fundamentally changed how we can...
AI Insights · 15. March 2024
Artificial intelligence does not stop rapidly transforming industries and reshaping our daily lives. In this blog post, I share my experiences of encountering vastly different perspectives on AI within my professional and private circles. I still believe that it's preferable to be an early adopter rather than risk being "steamrolled" and that a playful and effortless approach to AI is possible.
AI Insights · 18. November 2023
Abstract by courtesy of Perplexity: "The blog article 'No End in Sight for AI Hype' discusses the ongoing hype around artificial intelligence (AI) and the potential impact on various aspects of life. The article also touches on the broad use of the term AI and the need for a human-centered approach to innovation in this field. The author provides insights into the current state of AI hype, including professionals' perceptions and analysts' forecasts" #ai #humancentric #earlyadopter
Inspiration · 03. November 2023
Reading my favorite newsletters and blogs is part of my daily routine. In this blog post I share a few of my sources of inspiration in the fields of #trendspotting, #ai, #newwork and #positiveimpact