Creativity · 24. October 2025
AI tools are reshaping how agencies, creatives, and corporate communicators build stories. This article walks through the critical questions around AI video in professional communication: what to consider before choosing a tool, which platforms serve different tasks, and how to navigate the compliance maze.
AI Insights · 25. April 2025
The AI industry faces a naming crisis. Similar-sounding tools like Pi vs Phi, multiple 'Deep' research agents, and confusing model versions create barriers for users trying to navigate the landscape. This chaos reflects companies prioritizing speed over sustainability, harming adoption and creating real decision-making problems for enterprises and everyday users alike. Naming in the field matters, more than ever.