Artificial Intelligence · 28. March 2025

If you worked in Marketing ten years ago, you will remember personas as laminated sheets pinned to office walls or big posters on meeting room boards. "Sarah, 34, SME sales leader, married, plays volleyball." We'd assign statements, likes and dislikes, and discuss how to reach these customer clusters and hope these fictional characters somehow captured the complexity of real human behavior. The methodology is still valid, but we can do it much better now. AI has fundamentally changed how we can...