Dramaturgy · 30. May 2025

Big Tech leads a shift from theatrical keynotes to minimalist “studio chats” — casual, agile, and globally scalable. This post explores the evolving dramaturgy of tech launches, from Steve Jobs’ mega-events to OpenAI’s intimate video drops, and asks: Is this just a US trend, or a global shift in how we communicate innovation?

Dramaturgy · 19. April 2024

Choosing the right format for business events - in-person, online, or hybrid - is not easy, but my checklist might provide helpful decision questions. A dramaturgical approach can help to craft compelling experiences, by focusing on the purpose, content, and communication. Along a proven framework, this post explores methods to amplify the strengths and mitigate the limitations of each format, ensuring an engaging participant journey.

Dramaturgy · 13. October 2023

The term dramaturgy comes from the world of theater. But it's a way of thinking that can help you create better business meetings. This post explores what it takes and how to avoid common pitfalls. Explore core aspects and how to apply this approach. #dramaturgy #eventdesign #purpose