I was born in a small town in Germany and moved to Cologne for college and eventually to Hamburg for performing arts school.

Studying management and organizations sparked my interest alongside my love for media and storytelling, leading me to the PR department of a German entertainment company.

I advanced my career by working in different communication agencies, eventually reaching management positions. In 2008, I began building my brand as a self-employed consultant, facilitator, and coach.
I work in Germany and across Europe, helping clients in various industries with internal communications by designing events and campaigns.

I stay on top of trends in business, organizational development, innovation, sustainability, and other areas. In addition to my project work, I blog and teach.


A few customers I had the pleasure to work with:

  • Borealis and OMV Group
  • Bekaert Group
  • Rossmann
  • Edekabank
  • Nestlé Germany
  • Tallence
  • VBG
  • Mammazentrum Hamburg
  • Convention Group Germany
  • AXICA Berlin
  • Voltus Group
  • Ideenexpo Hannover
Portrait photo of Sandra Herz
Photo: Mica Reinhardt (micareinhardt.de)